What are Product Demonstrations?

Product demonstrations are an essential way to put your product’s utility in the view of your future consumers. Product demonstrations, commonly referred to as a  “demos”, are a way to introduce customers to the product in hopes of getting them to purchase that item. With increasing the visibility of the product and showcasing the value, customers are more receptive to positive brand recognition and purchase. 

 Often brands will set up locations in key accounts, wholesalers, or with direct to consumer marketing set up within their own store locations. Consumer foot traffic through the retail setting can depend on many factors (such as time of day, weather, location, and availability of the product in that store) so studying consumer trends/habits is key to implementing a successful demo. In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your product truly solves their needs. Every minute counts! 

 Why are product demonstrations valuable?

 The key factor for success is equipping your product demo with experienced event staff who can effectively engage consumers. Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy. Conversations between your brand’s target market and your product demonstrator are much more than surface level conversations—they cultivate rapport, answer concerns, educate, and most importantly build a brand relationship and “human” quality to the product.   

 Product demonstrations are not limited to retail settings, they are also executed at venues and events where company target markets attend. Motorcycle demo rides, for example, allowpotential customers to experience your brand’s vehicle first hand. Similar to “test-driving” in the car sales process, demo rides allow your target market to physically experience and explore the capability of your product. Nothing is better than visually seeing a product work, understanding how it’s used, and what it can do to help in everyday life. This is how you connect with your consumers. They want to touch, feel, and see exactly what your product does in order to assist them with their purchasing decisions. 

Imagine sitting on a motorcycle, feeling the rumble of a V-twin engine, the sound of a Screaming Eagle exhaust, and twisting the throttle ever so slightly to slowly ease out of the parking lot you were in. Guided by an experienced rider, with a small group, you’re on a demo ride experience of a lifetime to help you decide what future motorcycle to purchase. This is what we do, this is why product demonstrations are needed in considering experiential marketing strategies.  

 Demo rides are not limited to only test drives or simulated test drive., Often product specialists or product demonstration staff are “right side drivers'' that drive a vehicle through a closed course, and during the drive explain key components and utilities. Physical interaction and demonstration improves customer brand experience along with giving them a hands on experience with your product. The more time a future customer can spend visualizing their day to day life with your product the more likely they will be to purchase it.

How do I hire product demonstrators?

Backwoods Promotions provides experienced and educated product demonstrators tailored to our client’s industry and product. We provide product demonstrators and brand ambassadors, but we do so much more than that! We connect people, we create experiences, and we support relationships that last years. Backwoods Promotions has a network of thousands of event staff that work in the United States and Canada. We pride ourselves on providing staff who are outdoor enthusiasts, sales assistants, and proactive product demonstrators who will deliver key messaging to your target market. Ready to enhance your brand marketing with product demonstrators? Click below to contact us for a free quote! 

 
How do I find a job as a product demonstrator?

Backwoods Promotions has a network of thousands of event staff that work in the United States and Canada. We pride ourselves on providing staff who are outdoor enthusiasts, sales assistants, lead generators and event registration experts.  Think you have what it takes? Join our team here.