HARLEY-DAVIDSON DEMO RIDE TOUR
Client: Harley-Davidson Canada Duration / Date: 2019-2022 Location: Locations across Canada
For three years, BWP has provided licensed brand ambassadors, event staff, and tour managers to support the Harley-Davidson demo ride tour, in addition to indoor motorcycle trade shows. This tour has spanned several months, stopping at approximately 20 locations across 9 Provinces. Staff have handled light setup and teardown, general event logistics, lead management and data capture, demo ride registrations and bookings, identifying a demo ride route, leading a group of riders testing out new model motorcycles, and securing post-ride feedback, event pictures and more.
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I have worked as a tour manager for Backwoods Promotions for several years now, and each year have the pleasure of working with so many amazing brand ambassadors. Not only do they ride motorcycles but they share a true passion for the motorcycle industry. Backwoods Promotions takes great care to hand select staff who suit the Harley-Davidson lifestyle and brand, and it shows.
Steve, Tour Manager