KING OF THE HAMMERS
Client: Can-Am Off-Road Duration / Date: Annually (2017-2021) Location: Johnson Valley, California
Each year, BWP provides Can-Am Off-Road with 4-6 brand ambassadors to work at the iconic King of the Hammers off-road race in the middle of the high desert, where off-road racers from around the world compete for the ultimate title of King of the Hammers. Our staff support Can-Am at two separate booths, supporting the Can-Am team with the activation in the main exhibitor section - “Hammer Town”, where event attendees can play a game, win a prize, receive a customized t-shirt or enter to win a Can-Am. This is an incredibly fun, yet challenging event to work and ensure given its remote location.
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I have worked this event for several years with the BWP team of brand ambassadors and love every minute of it! All of the staff I’ve worked with are hard workers, passionate about motorsports, and truly enjoy what they do. BWP knows this event and location well and it shows!
Sarah, Brand Ambassador