Backwoods Promotions Inc. is thrilled to announce that our agency has been certified as a Women Business Enterprise employer by WBE Canada. The certification process was initiated in April and involved submitting documentation to verify that our agency is at least 51% owned, managed and controlled by women. In addition to certification, WBE Canada offers education, training, coaching and mentoring programs that increase the ability of women business owners to bid successfully on large procurement opportunities. 

 

WBE certification is built on the Women’s Business Enterprise National Council (WBENC) US model following global supplier diversity standards and is recognized by such giants as IBM, General Motors, Toyota, Accenture, and top Canadian companies like BMO, TD Bank, RBC, TELUS, Rogers, Bell and others. 

Established in 2012, Backwoods Promotions was created by Jessica Kline to provide women with opportunities to work in traditionally male dominated fields, including the automotive, motorsports and the outdoors industries. Over the years, our work has expanded to the sporting, recreation and liquor industries as well. It has always been our mandate to encourage not only women, but also men, to PROMOTE WHAT THEY LOVE ® and to pursue their passion, whatever that may be. With this certification, we look forward to connecting with other like-minded women-owned companies to continue to build our resources and networks together. 

 

About WBE Canada

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non profit organization with a mandate to bridge the gap between Corporate and Government buyers and Women Business Enterprises (WBEs). WBE Canada certifies majority-owned, managed, and controlled women’s businesses and provides a range of programs and services to assist WBEs in better accessing business opportunities with major corporations. This includes training and education, through an annual conference, workshops and webinars; mentoring programs and networking. events with like-minded businesswomen and corporate members. WBE Canada also provides its corporate members with forums, tools and techniques to broaden and strengthen their goals. For more information, visit: https://wbecanada.ca/