Since 2017, we have provided event staff to work at the iconic King of the Hammers event, and this year sure didn't disappoint! For those of you who are not as familiar with this event, it's an off-road racing event located on a dry lake bed in Johnson Valley, CA that brings thousands of riders, enthusiasts and fans to enjoy the best of desert racing and rock crawling. The event now includes five different races run throughout the week - including the Can-Am UTV event, ULTRA4 vs. Rock bouncer shootout, the Every Man Challange, and Toyo Desert Invitational (Unlimited Trophy Trucks). The course and racing can be gnarly, and isn't for beginners, with many experienced racers unable to finish due to mechanical difficulties. 

Located in Hammertown is a village of vendors and exhibitors eager to connect with attendees and participants to showcase the newest vehicles, parts, accessories and gear. That's where you'll find our staff! This year we had a number of brand ambassadors working with Can-Am Off-Road, and also Sylvania Automotive. The activations were large, from demo rides and a giant Plinko game with Can-Am, to light bar giveaways and a charging station at the Sylvania booth (for those who wanted to get off their feet and recharge for a bit). Check out our week in pictures below, and click HERE to review the Can-Am press release sharing news of Kyle Chaney's victory in the UTV Prod Mode class in the all-new Can-Am Maverick R!