BACKWOODS PROMOTIONS CELEBRATES 10 YEARS IN BUSINESS WITH A NEW LOGO AND WEBSITE! 

August 3, 2022 – Backwoods Promotions is proud to announce ten years in business and a full rebrand of the company website and logo! Established in 2012, the company was created to offer specialized staffing solutions to companies in the motorsports, automotive and outdoors industries. Originally offering services in Canada, the company grew significantly in the first few years which allowed for expansion into the United States as well.

The company was founded and created by Jessica Kline, and was based on a simple concept of providing service to a very niche market. The concept worked, and paved the way for a unique business model that has yet to be replicated, and has resulted in the company receiving a number of awards and recognition for their work. Backwoods Promotions' ability to source staff and talent specific to the industries they cater to is unparalleled and has earned the company a solid reputation within the industry. This has led to ongoing relationships with a number of top clients including Bombardier Recreational Products, Fox Factory Inc., Harley-Davidson, Ford Motor Company and more.

“Looking back over the years, this company has become so much more than I could have ever expected. We have worked with thousands of staff, and forged deep relationships with many of our clients and staff which has been the most rewarding experience. This company and business we are in, is more than just a single or series of events we attend. It’s personal to us, and we look forward to continuing for years to come!” said Jessica Kline, Founder & CEO.  

Backwoods Promotions was created with the ultimate goal of providing women opportunities to work in traditionally male dominated industries (such as motorcycle and off-road events). Over the years, this has introduced thousands of women to work in these industries, paving the way for future careers and ultimately increasing the presence of women in these industries.

 

In the past several years, business expanded to other industries as well, including liquor and spirits, food, and sports. In 2020, the company received certification as a women-owned business and also joined the Forbes Business Council. In addition, several Gold & Silver Stevie Awards were received in 2020 and 2021 in both the International Business Awards and Women in Business Competitions. The company was also awarded a People’s Choice Award for Favorite Companies both years as well.

In celebration of their ten year anniversary, Backwoods Promotions is excited to share a redesigned website and new simplified logo. For years, the acronym BWP has been used in communications and so it seemed a natural decision to rebrand the logo to be more simple and modern. This announcement kicks off the upcoming fall tradeshow season which is expected to be an incredibly busy quarter for the company. Backwoods Promotions would like to thank their family, friends, staff and clients for their ongoing support over the years!

Read a letter from our CEO here 

About Backwoods Promotions

Established in 2012, Backwoods Promotions is an award winning, certified women-owned business that specializes in motorsports, automotive and outdoors event staffing across Canada and the United States. From brand ambassadors, event staff, tradeshow staff, promotional models and more, Backwoods Promotions excels at sourcing staff who live our mandate: Promote What You Love ®, and who truly enjoy promoting the companies and brands we represent. 

www.backwoodspromo.com

@backwoods_promo