Backwoods Promotions Inc. is thrilled to announce that our agency is now certified women-owned by WBENC/WEConnect INTERNATIONAL. The certification process was initiated in May and involved submitting documentation to verify that our agency is at least 51% owned, managed and controlled by women. This marks Backwoods Promotions second year certified as women-owned, but first year certified through the WBENC/WEConnect International organization. 

"Given our extensive work in the United States, in addition to Canada, it made sense for us to align with WEConnect International in order to connect with an even wider community of women-owned businesses, owners and diverse suppliers," said Jessica Kline, CEO of Backwoods Promotions. 

Established in 2012, Backwoods Promotions was originally created to provide women with opportunities to work in traditionally male dominated fields, including the automotive, motorsports and the outdoors industries. Over the years, our work has expanded to the sporting, recreation and liquor industries as well. It has always been our mandate to encourage not only women, but also men, to PROMOTE WHAT THEY LOVE ® and to pursue their passion, whatever that may be. With this certification, we look forward to connecting with other like-minded women-owned companies to continue to build our resources and networks together. 

WEConnect International is a member-led, global non-profit that brings motivated, large corporate, multilateral and government buyers together with women-owned suppliers around the world. It works with over 130 multinational buyers, with over $1 trillion in combined annual purchasing power, that have committed to sourcing more products and services from women- owned businesses based in over 125 countries. WEConnect International identifies, educates, registers and certifies women’s business enterprises based outside of the U.S. that are at least 51% owned, managed and controlled by one or more women. For more information, visit: www.WEConnectInternational.org.