Consumers in 2021 have changed how they shop for things they want and discover new brands. Instead of foot traffic through brick and mortar stores, consumers discovered brands directly through the internet. Direct to consumer marketing (D2C) exploded in 2020, and now with markets and live events opening up retailers are moving to this method. Interested in learning more about D2C and how it has grown in the past year? Check out our blog article here.

So how can you utilize event staffing to improve your product margins? The answer may be easier than you think! By increasing visibility of your brand to your potential customers, and selling directly to them, you can increase your sales potential. Read below for ideas on how to maximize your goals for this year:

 1. Exhibit At a Live Event - Research live events in locations you want to build your customer base in. If you are looking to display your brand at a special interest show, trade show, or live event look into what is going on where you’d like to be. First time being a vendor at a live event? Read our blog here for more insight. 

 2. Use Grassroots Marketing- Sometimes a physical booth is not the right choice for your company. Guerrilla marketing teams, posting flyers in an area, or street teams are a great way to organically reach new customers. Street teams are a great way to reach all types of people in a predetermined area.

 3. Use Event Staff - Managing a booth with your coworkers can have a lot of moving parts! Having event staff at your booth can help with having someone always there to welcome new guests, register their information in a lead form, assist with questions about the product, demonstrations and so much more! Having event staff at your booth can be the perfect customer support team for your brand.

 4. Giveaways/Coupons - Distributing gifts with purchase, or promotional coupons is a great way to incentivize repeat customers and attract attention from passer-bys. If you are looking to accelerate sales in the future think about giving away rebates, coupons or discount codes at your next event. When the goal of a company is lead generation our event staff distribute branded giveaways that are like a “gift for signing up” to guests at an event. These giveaways are a great way to also have future customers walk away with something branded by your company.

 5. Sponsor Events Your Target Market Attends - If you aren’t sure what foot traffic and attendance will be like at your next event—try sponsoring an event where your target market will be! Televised events, signage near the location by a busy road, or even badges/bags that your attendees pick up at registration are great ways to increase the overall visibility of your logo. 

All of the ideas we have shared with you are adaptable across any industry and company goal. We encourage anyone considering event staffing as a supplement to their event booth to contact us! Let us know a few details about your next event and Backwoods Promotions can send your brand a free quote.