At Backwoods Promotions, we work with our clients to understand their business goals. In the ever changing consumer climate of this year, we adapt our services to meet those needs. As you may have noticed, many customers are moving to the digital space for purchasing equipment, ordering home services, shipping products they use at home, and even virtually test driving vehicles. This may seem like a wide net to cast—to reach your target audience. However let’s break down the bigger picture in order to understand what a brand ambassador is compared to a social media influencer. 

Brand Ambassador - A brand ambassador is someone who is hired for an event or marketing activation to represent a brand in a positive light, and by doing so, to help increase positive brand awareness and sales. Many times at events, sales representatives cannot meet every person that walks by, or answer every question a potential customer may have, so that is where a brand ambassador can answer preliminary questions and communicate with that customer. Many times, event staff are the first line of introduction to a company, and for consumers, so initial meetings are crucial for positive reinforcement. 

Product demonstrations, education, and registration for lead generation are just a few of the ways Backwoods Promotions utilizes event staff for our clients. Based on your business goals we tailor our event staff to fit those needs. 

Social Media Influencer - A social media influencer is a user on a social media platform who has established credibility in a specific industry. This user has access to a large audience and can persuade by virtue of their authenticity and reach. When brands want to expand their visibility on Instagram, Facebook or other social media platforms to potential customers they will use influencers. It is these influencers who have already established an audience so they can help to better promote their products. Brand advocacy is not simply a testimonial—it can be many different things! Demonstration of a product, videos of how your item is used, and personal photos with your brand make it personal to their viewers!  Influencers may share a discount code or promote a contest to incentive their audience and promote the brand they are working with. 

Social media influencers are not always in-person with their audience. Instead of a stage or an event hall, they use social media outlets to connect with those around them. We work with several digital influencers and brand ambassadors to help promote your brand! 

Beginning in 2012 Backwoods Promotions has specialized in motorsports, automotive, and outdoor event staffing across Canada and the United States. Our solid reputation and high-standards of service have earned us repeat customers year after year. Our team customizes our event staffing capabilities to what your business goals are. Interested in learning more about how our services can promote your brand? Contact us today!