There are many forms of contact between a business and its target audience. Recently in 2020, direct to consumer marketing, or D2C have been growing exponentially. This week Backwoods Promotions explores this marketing movement and investigates the benefits it can bring to our clients across all industries. The evolution of marketing practices is always in sequence with aligning itself closer to potential customers directly, and D2C eliminates the factor of wholesalers or retailer accounts—and does exactly that. 

Without the wholesale logistics and margin-constraints of second tier distributors, brands can offer customers new and unique incentives to purchase their products. Your customer base potential for brand loyalty increases as well, with this direct purchasing. The largest benefit to direct to consumer marketing plans is exactly what the name insinuates—the direct nature of the communication. Below we look at a few key details to the benefits of this marketing tactic:

• Direct Relationship with Customers - It’s exactly what the name of this marketing plan promises. Direct to consumer marketing can include many different forms of communications with your target market. A few of the most popular are mailers, emails, product demonstration, corporate booths at events, advertisements on social media, and website sales. All spectrums of this tactic build traffic to the core brand of your business model, and directly have your product put into the daily vision of your consumer. 

• Immediate Communication with Customers - If your product is shipped, billed, or an email subscription is sent to your customer, then your company has their contact information if permission for information collection is granted. D2C transactions occur directly within your website, event space, store, or social media listing. In lieu of account transactions, where business transactions happen by that second party, direct sales immerses both the customer and your company together. 

• Control Your Brand’s Interaction - Interpretation of your brand, its key messaging, and value points all fall into your control to customers. D2C marketing lets your team understand the trends of your customer base, acknowledge the decisions they are making with your products, and prioritize meeting their needs. Direct contact with your customers means you see their actions in purchasing at a one-on-one level, so adjusting to their needs can be anticipated. 

As mentioned in the benefits of D2C, one strength of this marketing trend are product specialists, event staff, and corporate booths. With the nationwide staffing capabilities of Backwoods Promotions, we bring further value to any marketing plan changes your company makes in the future. By recognizing where your brand is best suited for finding its target market, the possibilities for success are unlimited. 

Would you like more information about D2C Strategies with event or sales staff? Click here to contact us!