It’s important to build a brand strategy based on the needs of your target audience, and then create an action plan to help you navigate any challenges that might arise. Staying connected to your consumers is the key because this is what keeps your brand pertinent. So how do you go about standing out but also continuing to stay relevant within your niche? Follow these tips to reach your target audience! 

 

 

Define your Target Audience

To be successful you need to know what is trending within your industry and why. Ask yourself: What are you trying to accomplish with your brand? Compare that with what worked and what didn’t work in the past. Knowing your competitors as well as your audience is a great way to really identify what your brand needs to do to reach your target audience. It will also help you to improve relatability within that community. Think about what your brand has to offer to those with the same mindset! Knowing everything about your niche, such as values or trends, is the key to attracting the right audience.

 

Find the Need

Now that you’ve found your target audience, it’s time to build a connection. To do this, you must be able to meet a need. But what are the needs that you, and your brand vow to meet that your competitors cannot surpass? What is your brand unique and who do you believe your target audience should choose you? Stay true to your industry and convey your confidence by providing solutions for their needs. Get your brand and business logo out there and provide your target audience with information that will resonate with them. Utilize a wide range of branding tools such as social media, website design software, search engine optimization, blogging tools, print shops, advertising opportunities, and networking events. The options are endless for ways you can stamp your brand name on your target audience’s radar!

 

Follow Up

Once you’ve confidently communicated to your target audience that your brand is the route they should take, stay connected! Many brands stop at the sale while saluting farewell to their customers. Thankfully there are ways to continue the service past the dollar sale. Email marketing is one common way that your brand can keep up after they purchased a product or used your services. Give them an option to express their opinion through reviews, surveys, or open-ended feedback. Sometimes it’s most beneficial and helpful to communicate with them. Whether that’s a follow-up call, a zoom meeting, direct mailer with a hand-written note, or even a social media shoutout, your target audience will appreciate the effort. There’s something about personalization that makes people feel special!

 

 

For example, in 2019 Can-Am Off-Road took over the PBR sponsorship as a way to expand their reach into their ranching, farming, and agricultural markets. This was the first step to increase their visibility in a professional sport catering to their target audience. Each year they continue to work in conjunction with the PBR to enhance their relationships with consumers by offering feedback surveys, text-to-win giveaways, and premium gift items. 

 

In today’s connected world there isn’t an excuse for not staying in touch with your target audience. Brands need to know what their clients liked - and didn’t like - about their products or services! You need to know the current trends, what needs are being met, how they are doing according to their clients, what they can do to improve their brand, and why clients are sticking with them. Knowing these essential elements can help brands be more successful in the long term.