The upcoming Holiday season can be very busy for retailers, many of our clients often ask us, “How can we boost our holiday sales?”. The answer may come as a surprise, but adding event staff to key consumer accounts can be a great way to increase the visual marketing of a brand. During the holiday season in 2020 it is expected that most Americans will increase their spending 1-1.5% totaling over $459 billion, according to the National Retail Federation. With this increase in consumer spending the key is to expand your brand to reach more potential customers and therefore increase gross sales.

Holiday marketing seems to start earlier and earlier each year (has anyone ever noticed that we often see gift specials on products as early as September?) and will only increase in the future. Supply chains have been an area of intense development in the past six months, and retailers are looking forward to setting new inventory goals for the upcoming months. We take a look into three ways that event staff—such as in store product specialists, or demonstrators—can elevate your brand above the competition.

1. Promoting Brand Messaging - This is a key component to bringing your product to life. Often a customer will view many products in an industry and never speak to someone who can bring that brand to life. Having a product specialist in a high volume store or account can pass along key messaging to the potential sale, and bring added value to those who pass by. You already know what sets your brand above your competition, so why not hire a person in store to promote those qualities?

2. Innovation of Holiday Traditions - Evolution of traditional needs of consumers, identifying and then meeting those needs is the key to the value of any product. The economic conditions of the consumers may have changed, however key traditions still exist. If your brand has a long standing history in a specific industry, revive it with event staff. If your company has a long standing reputation in the minds of consumers—-revitalize it with in store demonstrations of that product. If your product is something that people can “try before they buy” have scheduled demonstrations with guests or trial areas to get it in the hands of potential buyers. By having a face to the brand, and time to try it out for those who may be interested—demonstrations led by event staff or product specialists may be the key!

3. In Store Samplings - Similar to innovation, seeing a live version of your product is a way to increase brand awareness and allow your customer to experience it. Commodities such as food and beverage significantly increase consumer sales by giving guests options to sample the product, and then decide if that product fits their needs. Many times all a potential customer needs is a sample of your product to help them make that decision. By having an in store sampling of your product, those who enter the retailer will be given that chance.

In store event staff at any account, whether it is a new account or one that pulls in your highest volume of sales, brings life to your product. Creating a live experience with your consumer will not only increase visibility, but also value to your brand. With Backwoods Promotions’ large roster of staff nationwide, and with expertise in a myriad of industries we can deliver that elevated experience.

We encourage brands of all backgrounds in goods and services to expand their audience with our event staff. Contact us for an in-depth look into what types of services we offer, and to receive your customized quote.