Fall may be on its way, but there’s still plenty of great riding left in the season! This September, Harley-Davidson Canada’s Fuel Good Tour will roll into towns across the country, giving riders everywhere another reason to polish up their bikes, connect with fellow riders and hit the open road.

Taking place over three weekends, partnering with The Moto Social, the Fuel Good Tour will stop at 12 local coffee shops and small businesses popular among Canadian bikers and known for supporting the riding community. Each event will welcome ALL riders and feature everything that makes a great day out with Harley-Davidson; delicious snacks and food, music, photo opportunities, and a slew of giveaways and prizes. Additionally, attendees will get a first-hand look at new additions to the Harley-Davidson legacy – either the 2021 Sportster™ S or 2021 Pan America™ 1250 will be on-site at the local events.

During the pandemic, Canada’s riding community has been starved of events that help maintain the incredible bond between bikers across the country and provide opportunities to engage with local communities and give back. The Fuel Good Tour will give Canadian bikers a range of destinations to ride to or meeting places to ride from; lending a helping hand to the small businesses that have suffered over the last 16 months and recognizing the incredible efforts of our frontline workers.

All riders attending Fuel Good Tour events will receive a free treat (coffee or ice cream) from the 12 participating local coffee shops and small businesses, courtesy of Harley-Davidson Canada. Additional giveaways on-site will include bandanas, sunglasses and kickstands, while attendees can also enter to win one of three $250 Harley-Davidson gift cards.

Attendees will also have the opportunity to “Nominate a Legend” as part of a special contest recognizing Canada’s frontline and essential workers. Nominations can be made at harleyheroes.ca through September 30th, and one winner will receive a trip for two to Muskoka’s JW Marriott Hotel.

The Fuel Good Tour runs from September 11th through September 26th. Tour dates:


For more information about the Fuel Good Tour please visit: https://www.harley-davidson.com/ca/en/content/event-calendar.html.

 


 

About Harley-Davidson Motor Company  

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. https://www.harley-davidson.com/ca/en.