Over the weekend, the Backwoods Promotions team was on hand to work alongside two major clients during the Canadian Grand Prix in Montreal, Quebec. Our team has consistently staffed this major motorsports event for repeat clients since 2014, and continues to excel at this event with lead generation, crowd gathering, and product sales and distribution. 

Last year, the Canadian Grand Prix was the most attended Formula 1 race out of all races in the Formula 1 World Championship, with more than 360,000 fans attending Circuit Gilles Villeneuve on Grand Prix weekend. From the race itself, to restaurants, shopping and clubs, the city comes alive with excitement and attracts visitors from all over the globe for three days of competition, class and world-renowned parties and festivals.

Notre Dame Island has been home to this iconic circuit since 1978, and features a 2.71 mile track surrounded by the St. Lawrence River. The track was renamed to Circuit Gilles Villeneuve in 1982 after Gilles Villeneuve's passing that same year. He achieved history after winning the inaugural race and his first Formula 1 victory, at the circuit in 1978.

To honor his legacy, Jacques Villeneuve (Gilles son) drove his fathers No. 12 Ferrari from 1978 around the track during the parade lap of the race this past weekend. He waved at the crowd as fans reciprocated their love and respect for Gilles Villeneuve.

On Sunday, Sebastian Vettel, led the Canadian Grand Prix from start to finish, beginning in pole position and holding the lead for 70 laps in his Ferrari to achieve his 50th career victory. 

The Canadian Grand Prix is considered one of the most exciting, action packed race events of all, and the event weekend always produces a fantastic spectacle regarded as a favorite by many drivers, sponsors and fans!

For more information on the 2018 Canadian Grand Prix including results, standings and circuit information please visit the Formula 1 Canadian Grand Prix Website.