Backwoods Promotions

Can-Am Wins Baja 1000 Race in Mexico

It’s official – another one of the world’s most prestigious off-road races and another Can-Am victory! Two victories, in fact. Can-Am drivers Phil Blurton and Justin Elenburg both fi...

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The Value of Hiring Local Staff

There are many benefits to hiring local event staff, brand ambassadors or models, to work with your company at your next tradeshow, racing event or activation. As the ability to expand globally has be...

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Fall Event Season Review

Boat Show season is right around the corner! As we begin to switch gears in anticipation for upcoming boat shows we also want to take a moment to reflect on what we’ve been up to this Fall. For...

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Tips to Become a Brand Ambassador

In my last article, I established what a day in the life of a brand ambassador looks like. So now, let’s dive into how you become successful in the industry. Or better yet, how does one even get...

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A Day In the Life of a Brand Ambassador

First questions I’m sure you’re all wondering: What exactly is a brand ambassador? Well my resume says that I have a knowledge of (and appreciation for) marketing, a passion for building a...

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BWP WINS 2021 PEOPLE'S CHOICE AWARD

[TORONTO, ON] – 6 October 2021 – Backwoods Promotions was named a winner of a People’s Choice Stevie® Award for Favorite Companies in The 18th Annual International Busi...

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October 8th is International Off-Road Day!

Valcourt, Quebec, Canada, September 28, 2021 – It’s official! October 8 will now be known as “International Off-Road Day” presented by Can-Am. For all of you off-roaders out th...

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H-D Fuel Good Tour Begins in Canada

Fall may be on its way, but there’s still plenty of great riding left in the season! This September, Harley-Davidson Canada’s Fuel Good Tour will roll into towns across the country...

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BWP Wins Gold Stevie Award

BWP Wins Gold Stevie Award in 2021 International Business Awards Just announced, Backwoods Promotions Inc. was named the winner of a Gold Stevie® Award in the Company of the Year - Diversified Se...

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Can-Am Unveils 2022 Lineup of ATV & UTV Vehicles

Valcourt, Quebec, Canada, August 11, 2021 – BRP maintains a constant focus on improving the rider experience across its entire lineup of powersports vehicles. Can-Am Off-Road is a shining exampl...

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